Date: Jan – May 2024
Tools: InDesign, Illustrator, Photoshop, Laser Cutter
Tools: InDesign, Illustrator, Photoshop, Laser Cutter
Growing up in China, I had the privilege of savoring a diverse array of delicious foods, even in a small city, and experiencing the authentic flavors each region had to offer. When I moved to Boston, the warmth of hand-pulled Lanzhou beef noodles from Northwest China lingered in my memories. La-Mein is more than just a traditional handmade noodle restaurant; it's a project that aims to transport the rich culture of Lanzhou beef noodles from China to Boston and beyond. I want everyone to experience the genuine taste of hand-pulled noodles and feel the essence of Northwestern cuisine and culture.
To visually evoke the warmth and freshness of diverse cultural cuisines, I've chosen a palette of warm tones. The menu, crafted with textured paper and wooden stamps, adds a tactile dimension to the experience. Combining various modern fonts, the design aims to create an atmosphere that resonates with people from different corners of the world. As I recall the scenes of watching La-Mein masters skillfully hand-pulling noodles, transforming them into delectable dishes before my eyes, I am reminded of the passion and craftsmanship that go into each bowl. This project not only brings a taste of home to many but also serves as a testament to our commitment to authenticity and cultural appreciation. I look forward to sharing this culinary journey with you, where each bowl tells a story of tradition, creativity, and the love for exceptional food.
LA-MEIN Brand Guidelines
